KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.

Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.

How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.

CM Weekly October 20, 2019 There are a lot of “Ps” in October—pumpkins, politics and personalization. Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate. Digital fundraising director Robin Curran recently shared how the campaign is using data to communicate in a more relevant…

Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.

Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.

B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.

Nearly 80 percent of all Twitter chatter related to vaping and tobacco products is generated by bots, according to a new report.

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

CM Weekly October 13, 2019 This week we offer a two-part series on how P&G is reinventing advertising—and agency relationships. Agency reinvention alone has saved $1 billion and is leading to more creativity, more agility, greater entrepreneurship and is transforming P&G’s organization and culture. We then take a close-up look at P&G’s roadmap to using…