Search Results for: data

Reducing global climate emissions to a sustainable level requires such an overwhelming amount of work that the problem can feel disconnected from our daily lives.  At work, becoming more sustainable can seem particularly daunting. Companies rely on factories and trucks, computers and offices. Becoming less reliant on these things requires capital investment. And many people […]

Discover how behavioral economics offers a simpler, more effective approach to floor pricing optimization. Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue.

Many of the industry’s rules fly out of the window when it comes to activating at Cannes Lions. Intimate interactions and dwell time are prioritized over throughput. Major risks are rewarded. And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking […]

You might say The Lodge is peak experiential. The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service. And all along the way, […]

At the 2024 Cannes Lions Festival of Creativity PR finally broke through and received well-deserved award recognition. For the first time, a PR agency claimed sole credit for the PR category, with Golin winning the PR Lions Grand Prix for Idea Creation for their “Misheard Version” campaign for Specsavers. Ogilvy PR also earned big accolades […]

By incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.

Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing environment to support a new generation of branding. Here are three ways to accomplish this.

As AI revolutionizes PR, it offers untapped potential to streamline difficult duties such as media monitoring.

By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline […]

The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars investing in various layers of the ad industry, acquiring companies like Datalogix, Moat, Grapeshot and BlueKai. Oracle’s solutions, including its data […]