Search Results For: data
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Direct Marketing | Print
Data Do’s and Don’ts
If you don’t know where you are going, any road will take you there. Lewis Carroll Although this advice was originally intended for Alice in Wonderland,
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Direct Marketing | Print
Data by Design
More isn’t always better. These days direct marketers have oodles of data to choose from, but finding usable information can be a challenge. Experts suggest
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Data Driven ROI
A Data Match Made in Heaven
(Multichannel Merchant) Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data on Joe and Ted, the company can see that the amount of money they spent is pretty much the only thing the two customers have in common
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Direct Marketing | Print
Beyond Data Cards
ONCE UPON A TIME, LIST BROKERS MIGHT HAVE FELT their job was as simple as finding the right mix of names for their clients. And list managers may have
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Data Driven ROI
E-Zines and Data Go Hand-in-Hand
Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers?
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Dialogue Gets Data Flowing
Caught in a perfect storm of junk mail downpours, tidal waves of e-mail spam and thunderheads of mass-market advertising, your customers are looking to
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Direct Marketing | Print
Data on DEMAND
The big picture approach to marketing has gone the way of rabbit ears on television sets. As Procter & Gamble global marketing officer Jim Stengel said
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Data Driven ROI
Data by Design
More isn’t always better. These days direct marketers have loads of data to choose from, but finding usuable information can be a challenge.