Search Results for: data

During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.”  In late April, Google delayed third-party cookie deprecation for the third time, extending what has now been a five-year waiting game into 2025. Does this latest delay mean […]

GenAI can fuel creative, but it’s also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.

Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.

Last week, we published an article detailing how the Supreme Court’s decision to overturn Chevron deference will affect the advertising industry. We spoke with Jason Gordon, partner at Reed Smith in its Entertainment and Media group, to get a more in depth understanding of how SCOTUS’ decision will impact advertising. 

This seamless integration allows publishers who have adopted LiveRamp’s ATS to unlock additional demand from Yahoo DSP, substantially improving the monetization of their addressable supply. “Demand-side interoperability has been a key feature, and now, with our expanded partnership, publishers can achieve greater scale and better monetization through Yahoo ConnectID,” explains Chandra Cirulnik, VP, Global Supply Partnerships at Yahoo DSP.

Smokeless fire pit brand Breeo is ready to make TV an even bigger piece of its marketing strategy after trying Tatari’s new TV planning tool.

Periodically, the worlds of advertising and partisan politics collide. An impassioned and often politicized debate has taken center stage around the value of walled garden content moderation. There are those who proclaim that any initiative aimed at tackling harmful content on digital media platforms – and how advertising monetizes this content – infringes on freedom […]

A Teads’ study surveyed 555 publishers across 58 countries, revealing an urgent need for the industry to adapt quickly. At Cannes, we met with Natalie Bastian, CMO of Teads, and were pleasantly surprised to be joined by Simon Klein, Global Head of Publishing. Onboard a yacht with a crisp blue aesthetic; we chatted about a future without cookies; the challenges publishers face, and Teads’ current initiatives to support them. 

The traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky.  But it doesn’t have to be this way. Digital media standardization can make practices, formats and metrics consistent across platforms. Aligning […]

Trump announced Republican Ohio Senator J.D. Vance as his running mate just before the RNC roll call.