Search Results for: data

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.

Etsy is marketing itself as go-to shopping destination for unique gifts. The marketplace said gifts continue to grow its share of overall gross merchandise sales.  For the 2024 holiday season, Etsy is positioning itself as a place for shoppers to purchase unique gifts that give the sentiment, “I see you.”   The handmade marketplace debuted a “Where’s […]

The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals. 

ION, a TV network known for its crime and justice procedural programming, recently underwent a rebrand, that not only updated its color palette and key art, but also added a slate of women’s sports. What started with broadcasting WNBA games has grown to include the NWSL, accessible to fans without a paywall. To reintroduce ION […]

This December, Sequent Partners will say farewell to the advertising and media industries.   After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open road beckon. We will be retiring from media consulting. And while we will continue to provide assistance to the industry […]

The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. Elena Turtureanu, VP, Legal and Privacy Compliance at Adform digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.

Select Brands forgoes reliable wholesale sales with Amazon in favor of being able to control its pricing as a marketplace seller.   If a brand wants to control its price on Amazon, it might have better luck as a third-party marketplace seller than as a first-party seller. At least that’s what small kitchen appliance company […]

Shoppers who use the Alby chatbot are twice as likely to make a purchase and less likely to contact customer support. Retail marketing technology platform Bluecore acquired artificial intelligence chatbot Alby for an undisclosed price this week. On a product detail page, the Alby chatbot uses generative artificial intelligence to populate the most likely questions […]

[Editor’s Note: Ariane Lovell, Senior Vice President, Media Relations, NY Health and Multicultural Earned Media Lead at Weber Shandwick, is taking the lead for our reinvigorated “Ask a Journalist” series. First up? A conversation with Tanya Christian, multimedia content manager at Consumer Reports and former news & politics editor at ESSENCE.] Ever wonder what really […]

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect – ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the […]