CM Weekly March 8, 2020 The Coronavirus fallout continues as global events cancel and a wave of uncertainty envelops the business community. But for some major events that typically draw thousands of marketing professionals and scores of exhibitors, like SXSW and Cannes Lions, the show must go on (for now). UFI, The Global Association of…
Content consumption and production trends for B2B marketers to consider.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
CM Weekly MARCH 1, 2020 This Coronavirus is a nail-biter. As the global health emergency continues to affect the world economy, marketing organizations that depend on sales meetings, conferences and travel for leads and business are anxiously awaiting the virus’s latest developments. Facebook’s Global Marketing Summit, Cisco Live: Melbourne and the 2020 Geneva Motor…
Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
The purpose, benefits and future of Google's privacy sandbox--and what it means for marketers.
CM Weekly February 23, 2020 Everyone is talking about the moldy Whopper. Burger King’s 45-second, time-lapse commercial elevates the “beauty” of the molding process that occurs when preservatives and artificial additives are removed from food products—something the company says will be standard practice in the U.S. by the end of the year. The ad is…
Keyword research tips for marketers to achieve higher search rankings for digital content.
How ecommerce businesses can enhance customer engagement and increase sales.
These B2B marketing stories were the most read so far this year.