Search Results for: data
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Digital & Technology
TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move
Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.
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Marketers
How Nespresso Measures The Online Impact Of Its Boutiques
When Nespresso opens a boutique cafe, it sees sales spike online in that same geographic region. The halo effect that its boutiques have on online sales is one reason Nespresso opened its thirty-ninth boutique this November in the University Village Mall in Seattle. The modern boutique boasts a colorful mural by a local artist, a […]
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Branding/Marketing
Dewar’s’ Social Media Targeting Strategy and Evolving Media Mix
While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.
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Acquisition
Marketing Tips for Small Businesses: Strategies to Win This Holiday Season
A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it.
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Conversations
The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner
A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.
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Media Relations
Spinning Our Own Spin: The Ethics of PR
PR “spin”—in its proper and ethical context—is simply helping people tell their story better to reach target audiences more effectively. Here are the three steps to show anyone (and clients in particular) that spin is just fine—as long as it’s ethical.
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CTV Roundup
How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help
TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM).
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Programming
Paramount Still Fine Without Nielsen, Larger Bundles
Paramount Global and Nielsen are on the outs, but so far the programmer hasn’t felt any pain from the temporary breakup.
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Shopper/Retail
Wayfair debuts paid loyalty program
Wayfair’s new $29 membership program aims to spur shoppers to purchase more than twice a year. Home furnishings retailer Wayfair launched a paid loyalty program dubbed Wayfair Rewards at the end of October. The membership program is $29 and shoppers receive: 5% back in rewards Early access to sales Free shipping on all […]
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Crisis Management
PR Roundup: Jason Kelce’s Public Crisis, X Unblocked and the State of PR Measurement
This week’s PR Roundup features an analysis of Jason Kelce’s crisis response, advice on how brands should respond to the X blocking lift and a link to the latest Muck Rack State of PR Measurement report.