Search Results For: data

  • FTC SETTLES STUDENT DATA DISPUTE

    The Federal Trade Commission settled charges against two companies that sold high-school student data to marketers, even though the firms told consumers

  • Digital

    Data Intelligence

    Collecting and renting data from membership sites is a strong business, despite privacy, spam and ISP filtering, says Allan Levy, CEO of SilverCarrot,

  • E-Zines and Data Go Hand-in-Hand

    Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers? But that was tough before the Internet. Personal letters were expensive, and retention-building outbound phone calls were out of reach for most marketers. And now?

  • Engagement

    Data Collection Pushing Loyal Customers Away: Study

    Loyal retail consumers are jumping ship, saying retailers are asking for too much personal information to participate in loyalty programs. The number of shoppers who said they were long-term loyal customers dropped to 77.2% this year, compared to 83.8% …

  • List Firms Form a B-to-B Data Consortium

    Direct Media Inc. has formed an alliance with three other list brokerage firms to market its cooperative business-to-business database. The BTB Data Warehouse

  • Direct Marketing | Print

    Broker Roundtable: How important are PURLs becoming as a data source?

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important are personal URLs (PURLs) becoming as a source for gathering data on customers and prospects?

  • Data Driven ROI

    Indian Telerep Flap Grows with Data Theft Charges

    The reaction against Indian call centers has gone beyond complaints about poor language skills and the use of American nicknames by telereps. Now critics are claiming that customer data is far from secure on the sub-continent.

  • Data Security Bill Passes House Subcommittee

    (Direct Newsline)— House subcommittee approved a bill on Friday that is intended to tackle the problem of identity theft by requiring reporting of thefts of personal data. By a 13-8 vote, the Energy and Commerce Committee’s Subcommittee on Commerce, …

  • Data Mines More Stores and Households

    Marketers in the U.S. spent an estimated $1.08 billion on promotion research in 1997, mostly on scanner data and analysis to track package goods promotions.Worldwide

  • Alliance Data Systems to Acquire Abacus

    Alliance Data Systems Corp.’s Epsilon unit will acquire Abacus from DoubleClick Inc. for $435 million.