Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.

CM Weekly April 5, 2020 Who hasn’t pivoted to digital this week? Marketers—and the business world as a whole—are adjusting to the new reality of working from home, remote team management, virtual engagement and a retooling of strategies to accommodate for a global crisis. In the spirit of communal quarantine, this week we bring you…

Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

How AI technology company GumGum has created new ways to engage customers and prospects.

CM Weekly March 29, 2020 Hanging in there? We hope so. We’ll get through this together. Let’s start with some positive news. One of the COVID-19 trends we noticed this week: brands shifting dollars that would have been spent on sports advertising or promoting new campaigns to coronavirus relief efforts. Wendy’s is shifting marketing spend…

According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.

How marketers respond during the coronavirus crisis can make a difference in determining how a brand is perceived in the long-term.

Customers expect tailored services and personalized content, but 74% of senior marketers say they can’t produce the necessary volume of content fast enough. The hard truth is, you won’t solve this content crisis without the right people, budget, or direction. The challenge is clear, but it’s possible to bridge the gaps.

Customers expect tailored services and personalized content, but 74% of senior marketers say they can’t produce the necessary volume of content fast enough. The hard truth is, you won’t solve this content crisis without the right people, budget, or direction. The challenge is clear, but it’s possible to bridge the gaps.