Six ways brands can communicate effectively to customers.

Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.

CM Weekly April 26, 2020 “This is not the time to sell. This is a time to serve.” –Mastercard Global CMO Raja Rajamannar   Like many CMOs across the globe, Rajamannar had to reassess the brand’s marketing and communications plans in the face of a crisis. Long-term goals have remained in place, but short-term tactics…

According to a Dun & Bradstreet report, 75 percent of B2B marketers surveyed expect to increase their data investment.

To help brands reimagine their consumer programs with digital components, here are 10 steal-worthy ideas from live-plus-digital campaigns.

CM Weekly April 19, 2020 We’ve got one thing on our minds this week: providing value. It’s the marketing trend that’s trumping all others at the moment.   “The days in which we're creating marketing for marketing’s sake are gone,” says Brad Hiranaga, Chief Brand Officer, North America, for General Mills. “Creating value for people…

How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.

CM Weekly April 12, 2020 There’s a lot of uncertainty in the marketplace right now, but one thing remains consistent from week to week: Marketing communications are in the spotlight—or, in some cases, the hot seat. (Remember when year-over-year was a thing? Ah, memories.) In order to avoid a marketing fail in this COVID-19 environment,…

Marketing trends influencing business in 2020 according to executives at Persado and Adobe.

Brands must focus on adding value to consumers and ensure creative is adapted to reflect the crisis.