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In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor,  discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.

Tragedy struck last week when a teen took his own life, leading some critics of AI to question if a Chatbot is partially responsible. Now, with Character.AI facing a wrongful death lawsuit, how much is Sewell’s death the startup’s responsibility?

Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if it meant outrageously false population counts on audience segments.  More recently, advertisers have started to accept that there is a correlation […]

How to Implement a Database Audit, Cleanup and Maintenance Plan

How to Implement a Database Audit, Cleanup and Maintenance Plan

How to Implement a Database Audit, Cleanup and Maintenance Plan

How to Implement a Database Audit, Cleanup and Maintenance Plan

The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC) to block its new Click to Cancel rule. Is the FTC “overstepping its authority?” Let’s dig into why the industry is pushing back.

  Tuesday October 29, 2024 Good morning! It’s Tuesday, October 29, and this is your monthly Cynopsis sports newsletter. LEADING THE CHARGE At ESPN’s Media Day, Chairman Jimmy Pitaro proclaimed that ESPN is more than a network. And with the sports giant growing its presence on digital and social platforms, the stats back it up. […]

Chief Marketer and payment solutions and technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.