Google’s Take on a Post-Cookie Internet: What Marketers Need to Know
A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.
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Voya Financial Makes Business Case for Marketing to People With Disabilities and Special Needs
How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.
Back to Basics: How to Nail Your ABM Audiences
FREE ON DEMAND WEBINAR - Join Chief Marketer and Devon Watts, Senior Director of Corporate Marketing at RollWorks for this On Demand webinar. The word basic has gotten a bad rap. But let’s be honest: Who needs anything complicated these days? That’s why we’re taking it back to the basics of account-based marketing: your audiences.…
Luxury Marketing Update: How the Richest People Across the Globe Compare by Location
Luxury marketing agency Relevance delves deeper to understand UHNWIS, highlighting the similarities and differences between the richest people in America and richest people in Europe.
Luxury Marketing Update: How the Richest People Across the Globe Compare by Location
Luxury marketing agency Relevance delves deeper to understand UHNWIS, highlighting the similarities and differences between the richest people in America and richest people in Europe.
CM Weekly 2.28.21
CM Weekly February 28, 2021 When a brand gets props for not participating in one of the most significant tentpole events of the year, the marketing team deserves some credit. We’re referring to Budweiser, of course, which donated its advertising dollars toward COVID-19 vaccine education instead of airing a Super Bowl commercial during the big…
Virginia Introduces New Privacy Legislation With Consumer Data Protection Act
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
CM Weekly 2.21.21
CM Weekly February 21, 2021 “Just because there never was doesn’t mean there cannot be.” These have been words to live by for Jasmin Allen, the first female Black executive to serve as SVP at Hennessy U.S. and the highest-ranking Black executive at parent company Moët Hennessy USA. And now she’s applying that philosophy company-wide…
How AI Can Enhance Email Marketing Campaigns
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
Tips for Evaluating Alternative Solutions to Third-Party Cookies
Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.