If done right, personalization is a powerful tool for marketers. How can you avoid the “creep” factor and connect with your audience in a meaningful way?
Most marketing content falls short when it comes to generating actionable insights for the sales team. In this piece, Nick Mason, Founder and CEO of content software company Turtl, shares his personal insights on an all-new research study, showing us how to leverage next-gen content and data strategies to bridge the divide between marketing and…
A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.
How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.
If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.
Check out these three useful marketing tools for B2B companies.
CM Weekly March 18, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…
Five ways marketers can prepare for the demise of third-party cookies.
We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.
CM Weekly March 7, 2021 Consider this stat: 80 percent of Americans feel that advertising underrepresents certain groups, in particular individuals with disabilities and special needs, according to research from Voya Financial. Moreover, 78 percent said they were more likely to do business with a company that uses diverse advertising. These insights are the basis…