A look at how the CDPA and CPRA differ--and what’s covered under each law.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Google announced it would delay cookie deprecation for another two years.

CM Weekly June 20, 2021 Congress approved a bill this week to make Juneteenth, June 19, a federal holiday commemorating the end of slavery. Its bipartisan support reflects the public’s growing awareness of the occasion, which marks 156 years since the last slaves were freed in Texas. Data supports this, too: Consumer discussions about Juneteenth…

Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.

CM Weekly June 13, 2021 Increasingly, younger consumers will research a brand ahead of making a purchase in order to determine how—and if—it positively contributes to society. Because for this group, where the money’s spent matters. Indeed, businesses’ ethical choices, associations and company practices are being scrutinized to a greater degree these days. And one…

How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

CM Weekly June 6, 2021 It’s Pride month, people. And the marketing activations have begun to roll in. But it should be said: There’s a difference between authentic LGBTQ allyship from brands and rainbow-colored merchandise or generic social media shout-outs. Some companies are missing the mark, and younger audiences in particular see through hastily-produced activations.…

CM Weekly May 23, 2021 Savvy marketing professionals know that to make an impact they must meet consumers where they are. Increasingly, it’s also where they prefer to be reached. Case in point: Apple’s recent implementation of App Tracking Transparency that requires publishers to ask permission from users to be tracked. Consumers are presented with…