Search Results for: data

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. Flash forward to today and AI has come fully front of house as a consumer engagement technology that’s changing the way events […]

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not quite sure what to do with it now, hey, you can always just figure out that part later. […]

DOGE reportedly pulled financial, employment, and tax data from multiple agencies without public disclosure—privileges no business or federal agency would be allowed. Its unchecked access to personal data is under legal fire, facing lawsuits from privacy advocates and state attorneys general. Will the courts or Congress step in?

Why is data the engine that drives the consumer experience? Fariba Zamaniyan, Global VP of Data Monetization at TiVo, weighs in. In your role, you work with the full media ecosystem, from buyers and sellers to the tech platforms that power the pipes. How do each of these players uses data differently or are they […]

Retail media is growing at a fast clip, with ad spend to grow nearly 20% in 2025 and to account for one in five of digital ad dollars this year. And Chase Media wants in on this action.

Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.”

In honor of Black History Month and PRSA’s confirmed commitment to diversity, equity and inclusion (DEI) initiatives, our contributing writer looks at how PR professionals can safeguard DEI communications in a divisive political environment.

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? Siemens, in partnership with Freeman’s A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The exhibits were […]

By Noah Kershaw, Head of Product, Kip at Kepler   Since personalization is important to marketers, it is important to rely on the most updated demographic information— age range, income bracket, and broad interests that inform real consumer behavior. Personas (data-driven audience profiles that represent key customer segments based on behaviors, interests, and needs) were […]

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark.