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Meta’s Alvin Bowles on Metaverse Ambitions, Ad Optimization and Social Commerce
How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.
How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.
Four CMOs discuss the most important marketing trends to be tracking right now.
CM Weekly March 21, 2022 Among the shifts in consumer behavior that have emerged over the past two years, the demand for convenience—particularly when making digital purchases—is most certainly here to stay. And those companies that have embraced this pandemic-fueled digital transformation with alacrity are reaping the rewards. One such brand is Chipotle, Chief Marketer’s…
CM Weekly March 20, 2022 Among the shifts in consumer behavior that have emerged over the past two years, the demand for convenience—particularly when making digital purchases—is most certainly here to stay. And those companies that have embraced this pandemic-fueled digital transformation with alacrity are reaping the rewards. One such brand is Chipotle, Chief Marketer’s…
FREE LIVE Webinar - In this webinar, Forrester VP Principal Analyst, Mary Pilecki, and Epsilon VP Strategic Consulting, Tamara Oliverio, will share tips on how to leverage your loyalty program to collect invaluable zero- and first-party data. Amp up your customer experiences—all without the cookie.
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers--we certainly have.
CM Weekly March 14, 2022 A global pandemic has turned consumers’ attention toward the value of a robust, healthy immune system. And as a result, ingesting foods that support that health—like probiotics—has become increasingly important for many. “Because of the pandemic, almost 30 percent of consumers are consuming more functional foods and beverages—and the probiotics…
CM Weekly March 13, 2022 A global pandemic has turned consumers’ attention toward the value of a robust, healthy immune system. And as a result, ingesting foods that support that health—like probiotics—has become increasingly important for many. “Because of the pandemic, almost 30 percent of consumers are consuming more functional foods and beverages—and the probiotics…
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.