Not that long ago, the greatest challenge of data-driven marketing was acquiring data. Today, managing and using marketing data, not collecting it, is the primary challenge. According to Deloitte Digital, companies collect customer data from 25 sources on average and use an average of 16 technology applications to maximize that information. Yet a study by…

CM Weekly April 25, 2022 The collective health of the globe’s population has been thrust into the spotlight over the past two years. But the result of our increased focus on battling one particular virus—albeit justified—has been the postponement of preventative and routine healthcare. According to a study from the Journal of the American Medical…

CM Weekly April 24, 2022 The collective health of the globe’s population has been thrust into the spotlight over the past two years. But the result of our increased focus on battling one particular virus—albeit justified—has been the postponement of preventative and routine healthcare. According to a study from the Journal of the American Medical…

How the company transitioned to a points-based loyalty offering for customers.

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.

Today’s consumers value live experiences more than material goods and expect those experiences to speak to them on a personal level, and to respond to their needs for information, community and fun. Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand…

How to Utilize Data to Advance Business Objectives

A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.

CM Weekly April 17, 2022 Consider this sobering statistic: Nearly one million women ages 25-54 have left the workforce since February 2020, according to numbers from the U.S. Department of Labor. It’s one of several reasons why our annual Market Like a Mother feature, which recognizes marketing moms excelling in the workplace and at home,…

CM Weekly April 18, 2022 Consider this sobering statistic: Nearly one million women ages 25-54 have left the workforce since February 2020, according to numbers from the U.S. Department of Labor. It’s one of several reasons why our annual Market Like a Mother feature, which recognizes marketing moms excelling in the workplace and at home,…