Search Results for: data

It’s always nice to hear industry leaders reflect on their careers. This week, we caught an episode of “Breaking Schemas” with Gary Schanman, DISH TV and Sling TV EVP, Group President Video Services.

Dollar General’s typical shopper resides in rural America, which can be a tough customer segment to target. The value retail chain sits down with Multichannel Marketer to discuss how its retail media network can tap into these shoppers.  Dollar General knows its customer best. And it knows that its customer base — rural shoppers — can be a tough […]

Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they […]

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

If the TikTok ban proceeds, the ripple effects will be profound, forcing advertisers to reallocate budgets to platforms like YouTube and Meta. As the industry braces for the next chapter in the TikTok saga, questions remain about how brands and platforms will adapt to the new regulations. 

The new partnership gives EDPA members expanded access to the experiential marketing industry’s top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data.

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. That means brand must pivot, and in-store could be the right fix.

This PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.

As the potential TikTok ban came to a head last weekend, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off. Duolingo, a language-learning brand known for viral humor and cultural relevance, saw an opportunity to join the conversation.

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was classified as a threat to national security and how advertisers are responding.