Search Results for: data
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Digital & Technology
Google I/O Spells Uh-Oh for Search
This week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search.
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Trade Shows
5 Ways to Make Your Next Exhibit Program More Sustainable on a Budget
Slowly but steadily, the trade show and events industry is taking tangible steps towards a more sustainable future, and making it easier for brands to meet their sustainability goals, or just be more responsible exhibitors, because it’s the right thing to do. Suppliers are putting systems in place that are becoming industry standards. Environmentally friendly […]
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Digital & Technology
Shaping the Next Era of Communications: A Q&A with Brandi Boatner
In our conversation, Brandi Boatner shares candid insights on the power of cultural intelligence, the importance of trust in this AI-driven communications era, and why proactive PR is more vital than ever.
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AI
Creativity Isn’t Dead—It’s the Cheat Code
At POSSIBLE 2025, Megan Jones, Chief Media Officer at Digitas, rolled back the covers on scroll culture, AI shortcuts, and the strategy-first mindset brands need to stop chasing metrics and start making moments.
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Online Advertising
Google And Amazon Flex Their AI-Powered Ad Tech And Creative Suites
Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech news focused on how they’re trying to differentiate their offerings to the industry. Here’s a breakdown of the important takeaways from Google Marketing […]
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Data-Driven Thinking
Google Is Keeping Cookies, So Advertisers Will Keep Buying Junk Data In Bulk
The rise of digital media offered the promise of paying for advertising based on definable, measurable impressions. Finally, decades of basing TV and radio advertising on limited survey models were coming to an end. While surveys left advertisers with no insight into who was actually seeing their ads, the new digital advertising environment allowed advertisers […]
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AI
30 Years In, Yahoo’s Still Got a Signal—and a Strategy
At POSSIBLE 2025, Yahoo CRO Rob Wilk shared the company’s “greatest hits with new tracks” approach to reinvention—and explained why client loyalty, not hype, is the real signal of success. Yahoo’s been around for three decades. But that doesn’t mean we should mistake staying power for standing still. At POSSIBLE 2025, AdMonsters sat down with […]
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Data-Driven Thinking
After Xandr: Why The Open Internet’s Future Hinges On Integration, Not Fragmentation
Microsoft’s decision to shutter its Xandr DSP, formerly AppNexus, a pioneer in programmatic advertising, is reverberating throughout the ad tech industry. As Microsoft itself puts it: “Our commitment to more private and personalized advertising experiences for a conversational and agentic world is not achievable with the industry’s current DSP model and, therefore, it no longer […]
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AdExchanger Talks
Can LinkedIn Become A B2B Streaming Hub?
Over the past few years, LinkedIn has been investing in video like nobody’s business. But there were a few hiccups in its evolution from a desktop display business to a mobile-first, video-centric platform. Remember LinkedIn’s short-lived attempt at short-form ephemeral video? LinkedIn launched its version of Stories in 2020 and shut it down the following […]
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Digital & Technology
ChatGPT Demo: Using AI to Pitch Media
Scott Dobroski, VP of Corporate Communications at Indeed, demoed a real-time example of using AI for pitching the media on ChatGPT.