CM Weekly October 9, 2022 Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We're in a category that not many folks wake up thinking about every day,” said Alyson Griffin, Vice President of Marketing…
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
With an average of 50 customers to manage, it is very hard for Customer Success teams to give every customer the proactive and consistent engagement the account needs to stay happy and healthy. It just doesn’t scale. With the Gainsight-Conversica integration, Conversica AI Assistants proactively initiate and hold two-way conversations based on customer health triggers…
CM Weekly OCTOBER 2, 2022 When 22 percent of consumers would rather spend a night in jail than deal with customer service, according to a recent Twilio report, you know there’s a problem. Slight hyperbole? Most likely. But it’s a fair point. Frustration with customer service is a real thing, and it can make or…
How General Motors is making progress with its first-party data strategy.
Pain points and potential solutions marketers can implement to improve the customer service experience.
CM Weekly September 30, 2022 Officially sponsoring a major global sports event can be pricey. The just-wrapped US Open tennis tournament, for instance, rakes in millions of dollars from sponsors—which included Cadillac, American Express and Chase Bank this year—seeking to secure a presence inside the stadium. But there are other ways to get your marketing…
CM Weekly September 25, 2022 For New York City-based consumers familiar with the FreshDirect brand, its orange and green delivery trucks may come to mind first. But the 20-year-old company wants to be known as a high-quality food and grocery retailer first—and a delivery service second. “We're intimately knowledgeable about fresh food, curated experiences and…
CM Weekly September 18, 2022 Officially sponsoring a major global sports event can be pricey. The just-wrapped US Open tennis tournament, for instance, rakes in millions of dollars from sponsors—which included Cadillac, American Express and Chase Bank this year—seeking to secure a presence inside the stadium. But there are other ways to get your marketing…