Search Results for: data

Lists featured this week include National Geographic History and InStylePaws.com.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.

Here are some helpful lessons that brands can learn from politicians.

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

3 tools to track and analyze Instagram content and why you need them.

How can you make sure your marketing strategy is paying off and driving new business?

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.