Search Results For: data
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Acquisition
LeadsCon New York Call for Speakers
The LeadsCon New York call for B2B and B2C speakers is open.
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Direct Marketing | Print
Six Factors for Bridging Direct and Brand Marketing
Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.
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Acquisition
How to Automate Lead Verification
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
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Q&A: Enova’s DeCosmo on Analytics Tech Trends
Chief Marketer recently talked with Joe DeCosmo, the new chief analytics officer at Enova.
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Digital
Tips for Better Triggered Online Campaigns
Here are six tips for improving your triggered marketing efforts, both locally and globally.
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Data & Analytics
Special Report: Following Digital Footprints to Make Sense of All Your Data Points
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
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Engagement
Tech Trends: Wearables, WhatsApp, Instagram and Beacons
At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.
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Data & Analytics
Beyond the Big Data Hype
Look beyond the flood of big data to create models relevant to more targeted online media buys.
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Data & Analytics
CM Asks…What Are Your Biggest Data Challenges?
When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.
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Data & Analytics
Moneyball and Marketing: Challenging Conventional Data Wisdom
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.