Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…
As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric…
CM Weekly October 23, 2022 Leveraging the full potential of your martech investments has been a challenge for the industry in recent years. Consider this stat from Gartner’s just-released 2022 Martech Survey: Marketers use just 42 percent of their martech stacks’ capabilities—and that’s down from 58 percent in 2020. Barriers to utilization include overlap among…
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
Real-World Examples to Inspire Your Transformation
How to Transform Customer Relationships and Drive Growth in the Privacy-First Era
How the CPG brand is allocating media investment to support innovation.
CM Weekly October 16, 2022 Last week we brought you metaverse marketing strategies from iHeartMedia and State Farm executives, who dished on co-creating a new activation on Roblox, leveraging synergies between the two brands, the future of music in the metaverse, and more. This week, we’re sharing part two of our conversation with these trailblazers,…
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.