Search Results for: data

Here’s the truth about data: while certain signals like weather patterns or real-time engagement metrics can significantly impact campaign performance, others merely add noise.

The last thing most marketers want to think about right now is politics. However, in today’s media environment, where attention is fragmented and trust is fragile, they can learn a great deal from how political advertisers operate. Political campaigns have mastered persuasion, precision and performance under pressure. They have to move people who are skeptical, […]

To be a successful PR pro in the retail and CPG space, you must understand the industry and the news cycle in every vertical and industry that retail influences or touches.

Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday, Microsoft announced that it will shut down Microsoft Invest by March next year. The DSP will be replaced by a chatbot-style ad-buying product powered by Copilot, Microsoft’s generative AI solution. However, the change only applies […]

Today’s shoppers are smarter and more research-driven than ever—84% conduct extensive online research and 40% use AI to guide their decisions. Lily AI’s 2025 Consumer Research Study reveals how rich, relevant product content across digital channels is key to capturing and converting modern consumers. Download now!

Today’s shoppers are smarter and more research-driven than ever—84% conduct extensive online research and 40% use AI to guide their decisions. Lily AI’s 2025 Consumer Research Study reveals how rich, relevant product content across digital channels is key to capturing and converting modern consumers. Download now!

Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms, meanwhile, are becoming the foundation for technologies that are increasingly integral to how digital advertising functions.

Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and  analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly announced OpenSincera on Tuesday. The free API integration posts ad impression […]

As Jimmy Kimmel put it, there may have been more athletes at Disney ’s upfront Tuesday than there were at Monday’s Knicks-Celtics game. Peyton and Eli Manning , Patrick Mahomes and Saquon Barkley were