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Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 23, 2017 How to Capture Airbnb’s Brand Experience Success Airbnb, a major disruptor, just keeps innovating! Learn how three essential elements—that can be leveraged by any company to elevate the quality of its own brand experiences—put Airbnb Experiences on the road to succcess. More…   […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 19, 2017 Centralized Data Hub Puts Dr. Martens in Step A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels. Kyle Duford, global vice president of digital, Dr. Martens, puts us in lock-step with what it's […]

Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 19, 2017 Conversion is Top Priority: Hubspot Report Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report. More… SPONSORED BY: Masters of Brand Activation A full-day of content for marketers […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 16, 2017 Centralized Data Hub Puts Dr. Martens in Step A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels. More… SPONSORED BY: Masters of Brand Activation A full-day of content for marketers focused on […]

Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week at MarTech in San Francisco, featuring an astounding 5,381 solutions, 39% more than last year.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 12, 2017 Brawny, Ann Taylor, P&G Use Martech to Say Happy Mother's day Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother's Day messages. More…   SPONSORED BY: Masters of Brand Activation A full-day […]

Airbnbmag is Airbnb’s latest marketing ploy to share its message that you can feel at home anywhere you go in the world

Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.