Search Results for: data

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.

Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.

Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.

Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.

The BrandIndex 10 Best-Perceived Brands, which tracks the perception of thousands of brands across dozens of sectors simultaneously, has been released.

Lists featured this week include Women’s LeaderShip Exchange and TheCuteKid.com.

Here’s three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.

Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.