Search Results For: data
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Demand Gen
Nerf Guns and ABM Help Cybereason Hit Targets
A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.
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Data & Analytics
Finding Channel Partners With ABM: 3 Key Tips
How can businesses find optimal channel partners to expand revenue and amplify market impact? ABM can help.
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Engagement
The True Tale of Johnny Cupcakes
Johnny Cupcakes founder Johnny Earle shares the story of his
brand’s tasty experiential marketing strategy. -
Chief Promo Marketer 10-3-17
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 3, 2017 Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy. More… SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The […]
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Acquisition
Data, Warm Cookies and Capturing Digital Media: Hilton’s Global Marketer
Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.
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Chief Business Marketer 9-28-17
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 28, 2017 Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience. More… SPONSORED BY: […]
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CM This Week 9-29-17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 29, 2017 Gatorade Settles with California Over Dissing Water in Mobile Game Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults. More… SPONSORED BY: […]
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Demand Gen
Webinars Engage Prospects for Iron Mountain and Recall
Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.
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Acquisition
Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects
Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.
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Demand Gen
Content Creation Tops List of Needed Marketing Skills
Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.