Search Results for: data

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.

Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, sports fans.

The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.

You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately.

Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer’s exclusive survey.

Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency’s Nancy Harhut.

Customer churn stands in the way of growing your business. How do you battle it?

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy.