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Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 12, 2017 Customer Loyalty: Three Tips to Earn It and Keep It Don't let holiday shoppers go astray. To maintain customer loyalty, here are three tips for retailers to apply today. More…   SPONSORED BY: 5 Marketing Trends to Bet On in 2018: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 8, 2017 Take a Spin through the Year's Best Auto Activations Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others. More…     5 Marketing Trends to Bet On in […]

With eyeballs moving from linear TV to social video, the advertising budgets are moving there, too – but many marketers are, frankly, doing it all wrong. Here are the five biggest mistakes marketers are making with social video today.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 7, 2017 GE Digital Stays on Top of Martech Trends Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI. More… SPONSORED BY: Reach Highly Responsive […]

A new infographic appears to make some sense of the best
days and times to post on social media.

By focusing on improving the way people interact with your website, you’ll be able to
deliver a better user experience, increase website traffic and grow your business.

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.

Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.

When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.