Search Results for: data

Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates.

A survey has helped identify the gaps between what shoppers
want and what the industry is delivering.

Gleaning usable, actionable data and insights from experiences can crack the
code on consumer behavior and improve live experiences—every single time.

Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics.

More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era.” Here’s a wrap up of on the speakers, the discussion and the ideas shared.

Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.

AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here’s a quick recap.

When you think KPIs, think key predictive indicators as well as key performance indicators. Here’s why.