Search Results for: data

Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.

Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.

Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.

Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.

Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.

Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.

An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.

Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.

Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.

Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.