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Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but […]

How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?

Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.

Here are the five steps to creating a successful Google Analytics implementation.

The customer experience is no longer just a check box—here’s why.

Marketing can’t stand apart from sales, which is why Mars Food is integrating its sales and marketing operations as a demand gen focused unit.

B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.

Now that you’re gotten your data privacy house in order for GDPR, are you ready for California’s Consumer Privacy Act?

The new campaign, We Met on Cars.com, is powered by machine learning
with the goal to make car shopping more personal and fun.

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.