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Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.

From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.

The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share the surprise on social.

Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.

For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.

B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?

For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks’ Anuj Agrawal.

Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.

Microsoft announced a major sales and marketing organization this week, aimed at increasing AI and cloud-based business for both commercial and consumer audiences.