Search Results for: data

When determining whether or not to implement AI in a marketing strategy,
it’s important to understand the risks—and the opportunities.

Ninety-four percent of teachers buy schools supplies, making this a demographic
marketers both big and small should consider targeting on social media.

P&G is driving growth with “constructive disruption” with a focus on constant
innovation and irresistible brand experiences.

Putting a customer data platform (CDP) in place is helping Ancestry
improve its view of customer data from numerous sources and channels.

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights?

PR is often an afterthought, and that can be a huge missed opportunity. Here’s five
ways to make PR one of the cornerstones of your marketing plan.

C-suite executives and svps with growth responsibilities
have specific beliefs and behaviors.

Scott Brinker shares why more brands are shifting from a siloed martech approach
to one that is more self-service and accessible across the entire organization.

Marketing leaders from John Hancock, Constant Contact and more
share why their brands are getting involved in cause marketing.

Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and
the changing role of marketing leaders in creating customer experiences.