Search Results for: data

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.

By Daniel Elad, Chief Strategy Officer of tech company TheViewPoint. As things stand today, Connected TV (CTV) provides people with a wide assortment of content options available for streaming any time and place on demand. Even though many parts of the entertainment industry suffered huge losses during the coronavirus quarantine, CTV had a solid uptick […]

Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.

Useful insights for social media marketers from a July Hootsuite and We Are Social report.

Mediaocean’s $200 million acquisition of 4C is aimed at creating a powerhouse of data that strengthens media planning and buying prowess s. Aaron Goldman, CMO of 4C, talks challenges and opportunities that lie ahead.   How will the COVID-19 crisis affect the advertising business?    The pandemic has forced marketers to be more accountable to […]

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.

Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.

Companies should examine their martech stacks in order to determine potential cost savings.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.