Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.

As August winds down, we thought it would be a good time to check in on what were the most popular B2B and martech stories on ChiefMarketer.com this summer.

Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 25, 2017 Self-Checkout Hurts Impulse Buys so Hershey Innovates Digitally At the Hershey Innovation Center, work is underway to combat lost impulse sales as consumers move to self-checkout. More…   SPONSORED BY: The Marketing Technology Conference of the Year Join 1,000 leading…

The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 24, 2017 10 Tips for Creating B2B Copy that Connects Do your words really capture prospects’ attention? At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing. More… SPONSORED BY: The Marketing Technology Conference of…

Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.

Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 17, 2017 Majority of Marketers Unsatisfied With Attribution: Report Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA. More… SPONSORED BY: Fill your Sales Pipeline with Powerful & Qualified Leads.…