Search Results for: data

Amazon Prime Video & Studios Global CMO Ukonwa Ojo talks inclusive creativity at the Forbes 2021 CMO Summit.

Product recommendation quizzes are fast becoming a way for brands to collect data on consumers and personalize online experiences. Read what it takes to design a solid content strategy, from audience segmentation to targeted recommendations, according to a piece in Multichannel Merchant.

Six steps to ensuring that companies can manage–and thrive–as the industry switches from third-party cookies to first-party data.

Tips for pinpointing a specific niche podcast idea that your brand can speak to.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

Recent earnings calls from major CPG companies revealed how brands are using data to guide their digital engagement strategies during the pandemic era. Procter & Gamble, Kraft-Heinz and others are increasing marketing budgets, using data to inform decision-making and leaning in to their direct-to-consumer ambitions, according to a piece in AdExchanger.  

A look at Driscoll’s approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.

Considerations for retail marketers when engaging consumers on their mobile devices.

By Kris Tait, Managing Director at Croud With audiences spending on average $47 a month on streaming services, the likes of Amazon, Netflix and Disney+ are having to work hard to maintain their pride of place with viewers. New kids on the block like HBO Max and discovery+ are swooping in with appealing offers but […]

The social commerce market in the U.S. will rise by 35.8 percent in 2021 to $36.62 billion, according to an eMarketer forecast. Moreover, about half of users ages 18 to 34 are expected to make at least one purchase via social platforms this year. That’s compelling data for marketers to master one-click purchasing capabilities as […]