Online personalization faces several challenges, including privacy concerns. Here's 5 ideas for avoiding the creepiness factor.

All treats, no tricks: Here's Chief Marketer's 10 most popular B2B and martech articles for October.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 3, 2017 After Women Cry Foul, an IKEA Ad is Yanked An Ikea ad in China was pulled after it was called sexist by some viewers. The theme plays off a painful struggle women in that country have been dealing with for…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 02, 2017 Georgia-Pacific Pro’s Personal Bathroom Chatter Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers. More… SPONSORED BY: Connect with millions of B2B decision makers globally Get unparalleled reach to over 30MM professionals activating real results for…

A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 31, 2017 When a Controversy Arises, Should Your Brand Jump In? Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing to say on a controversial topic like the NFL boycott, it's best to say…

AI Helps JP Morgan Chase Boost Customer Engagement

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 27, 2017 Want a Ride in a 1936 Riley Kestrel? Budweiser says YES! To introduce its 1933 Repeal Reserve lager, Bud and Lyft planed a day of free rides in vintage cars in New York City to celebrate the repeal of prohibition.…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 26, 2017 Video Helps HCSS Improve Sales Cycle A video marketing strategy has helped construction software provider HCSS increase engagement with prospects and shorten sales cycles. More… SPONSORED BY: Gain Access to a Strong & Diverse Universe of Responsive Readers & Attendees Contact…