Search Results for: data

Our infographic featuring the results of the latest CM Pulse survey on staffing.

  Thursday March 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Misfits’ journey from esports organization to something more continued this week with the announcement of Pixel Playground, a Roblox game studio co-founded by two recent additions to Misfits: co-owners and Misfits creative directors Kreekcraft, the world’s […]

Will ad-supported CTV be the winner of this year’s Upfront?  Tony Marlow, CMO of LG Ad Solutions, thinks so. He makes his case here.  1) For starters, CTV continues to take a larger share of the buy, especially as we see ad-supporting viewing options reaching substantial scale. Advertiser Perceptions data found that 40% of upfront […]

  Thursday March 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Stinging rain, bike valet stations and long lunch lines at Chipotle have made for a feisty atmosphere at the 2023 Game Developers Conference in San Francisco this week, which is hosting tens of thousands of attendees. […]

Five trends in the martech space that marketers should keep up with this year.

  Thursday March 16, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Silicon Valley Bank’s collapse impacted several major game developers, though esports organizations remained largely unscathed by the second-largest bank failure in U.S. history. The financial and venture capital news of the week – SVB folding in […]

We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.

  Thursday March 9, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Counter-Strike: Global Offensive is getting a sequel more than 10 years after release of the current version of the game, according to a report from esports reporter Richard Lewis. CS:GO launched in 2012 after multiple iterations […]

  Thursday March 2, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Kroenke Sports and Entertainment-backed esports organization The Guard has laid off the majority of its staff, with only a skeleton crew remaining to support its competitive programs. The Guard was founded in 2021 as KSE, a […]

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.