Search Results for: data

By Chris Ferhmann, VP, Digital Products at TEGNA Data transparency, consumer choice, brand safety, and fraud-free environments are all looming large in the advertising industry these days. And while there are elements of the digital advertising mediascape undergoing large, sweeping changes (i.e., deprecation of 3rd party cookies), one thing still holds true: brands still expect […]

Monday March 7, 2022 Michelle Beadle return to the proverbial airwaves saw a proverbial one-two punch in 2021 as she returned home to join the Spurs’ broadcast team as the team’s “special correspondent” in addition to launching a new podcast and podcast network with The Athletic, titled “What Did I Miss,” running three times a […]

We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.

Friday March 4, 2022 The WTA made history via a new partnership with Hologic to serve as the global title sponsor of the WTA Tour in a deal described as the largest global sponsorship in tour history. Hologic will now be integrated into the WTA across all platforms, including net signage at all WTA tournaments […]

A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.

  Thursday March 3, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Russia’s invasion of Ukraine is seeing multiple entities from throughout the esports ecosystem rally for peace in the region, bolstered by a call from Mykhailo Federov, the vice prime minister of Ukraine, for game development companies and esports […]

The new world of marketing

Using a customer data platform to unlock the value of your data

Information is the engine that powers much of our modern economy. Superior data analysis confers a competitive advantage. You may have lots of customer data, but if it’s siloed and unorganized, it’s not working for you. Let’s say that Anna Johnson browsed your website. You’ve captured that data point. She also walked into one of […]

Wednesday March 2, 2022 Turner Sports continues to crank up its sports offerings, this time locking in a deal with the U.S. Soccer Federation for an eight-year multimedia rights agreement that will make TNT/TBS and HBO Max the exclusive English-language home to more than 20 Women’s and Men’s National Team matches each year. The deal […]