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  Thursday December 1, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. A New York Times story about the uncertain profitability of esports has made waves in the industry this week. “They certainly pitched us that the growth of these leagues would be meteoric,” Misfits founder and CEO Ben Spoont […]

We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.

Thursday, November 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The International Olympic Committee will host the first Olympic Esports Week in Singapore in June 2023, the IOC announced Wednesday. The event, which will take place from June 22-25, “will showcase the best of virtual sports – hybrid physical […]

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

  Thursday November 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The 2022 League of Legends World Championship set a new record with 5.1 million concurrent viewers across all platforms, according to Esports Charts. The event became the second-highest in esports history in concurrent audience; the Free Fire World […]

Forrester’s predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.

Five questions to consider when investing in paid search.

Three months ago, BBC Studios put global syndication and ad sales under one roof, a move aimed at unlocking growth that included the promotion of Tara Maitra to Chief Commercial Officer, Global Distribution,. Maitra tells Cynopsis how it’s going so far. As not all in the industry immediately think of the BBC as a commercial […]

  Thursday November 3, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Global head of VALORANT esports Liam Faria announced Wednesday at the Esports Business Summit that Riot Games brought in more than $20 million from its 2022 VALORANT Champions bundle, an in-game cosmetic package centered around the world championship […]

JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.