Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 23, 2018 New Website Helps Planet Fitness Strengthen Engagement Planet Fitness is exercising a revamped website strategy to encourage sign-ups from everyone who resolved to get in shape for 2018. More… SPONSORED BY: A Free Webinar: 10 Tips For Creating Great Webinar…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 19, 2018 How To Spot Un-Authentic Influencer Content With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for. More… SPONSORED BY: A Free Webinar: 10 Tips…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 19, 2018 PGA Sponsorship and TV Campaign Boosts Sentry’s Profile A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power…
As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here's what you need to know.
Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 16, 2018 Stunning Innovations and Unexpected Happenings from CES 2018 For those of us that didn’t get to CES 2018, here's a roundup of some of the hottest innovations—and striking factoids—from the largest tech event across the globe. More… SPONSORED BY: The…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 12, 2018 Cindy Crawford Revives Sexy Pepsi Ad for the Super Bowl Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best moments in marketing combined with a blend of fresh, iconic branding. More… SPONSORED…
Consumers' physical relationships and communications are bound to the digital world — and your brand experiences must be too.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 11, 2018 National Championship Excitement is Electric for Ideal A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade. More… SPONSORED BY: The 2018 Ex Awards For more than a decade, the…