Search Results for: data

By Katie McAdams, Chief Marketing & Commercial Officer, Basis AI doesn’t have opinions about how advertising works. It inherits ours. Within a year or two, an autonomous agent will move a real share of your budget without asking permission. But what it does with that money will depend on assumptions most teams have never examined. […]

It’s no secret that large language models (LLMs) have gotten exorbitantly expensive. Companies are starting to limit their employees’ AI usage to save money; OpenAI has even discussed lowering the cost of tokens to retain financially anxious customers. But you know what’s cheaper than a large language model? A small language model. AI company ZeroGPU […]

In a new report from the CMO Council, First American VP of Brand Marketing Stephen Shultz describes how the company uses AI for original marketing.

Ask today’s conference organizers how they support community-building and strengthen business relationships, and they’ll tell you that pre-event programming is key. From exclusive training and networking forums for executives and partners, to receptions that help first-time attendees get their bearings, b-to-b brands are enabling meaningful moments, and setting the tone for their conferences, before the […]

At the beginning of the year, 2016 made a resurgence on social media, as users became nostalgic for the music, fashion, memes and Instagram filters of the time. Now, it’s our turn to look back. 2016 marked the first time that Event Marketer focused its annual Dream Team recognition program on event marketers from the […]

Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring of Samir Pradhan as VP of product for merchant marketing in November 2025. There is no product called “Merchant Marketing,” as Pradhan told AdExchanger. But merchant marketing is the way the company thinks about […]

According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the decrease in martech as a percentage of marketing spend. We review the highlights of the report, including insights on increased paid media spend and AI maturity.

When The Barbed Wire and Texas Observer reported that Silo Mills—a residential development with an on-site elementary school—may have been built on a site where radioactive fracking waste had been dumped, the companies involved gave communicators a masterclass in what not to do in a crisis.

Everywhere you look, a new agentic measurement tool seems to have sprung up. Agentic execution layers, on the other hand, are harder to come by, according to Nathan Venezia, founder of Concord. (As you may have guessed, Concord, which is based in France, is a platform for agentic media executions.) “I’m not going to say […]

Getting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages—and whether it holds up in a world where people consume content fast.