Search Results for: data

Barry shares how AI is a powerful tool at Best Buy but why human labor and stores are still among the most valuable assets.

At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing outcomes.

Across CES, the message was consistent: Advertising is getting more automated and more interconnected. But, as always, who gets to be in control and on what terms depends on where one sits in the ecosystem.

PRNEWS sat down with Adam Collins, the Chief Communications Officer (CCO) at Reddit, at the 2026 Consumer Electronics Show (CES) in Las Vegas, Nevada. to discuss how brands can effectively utilize the Reddit platform, especially when it comes to AI search and reputation.

By Justin Fromm, Head of Insights, Samsung Ads Performance marketers are rethinking what drives conversion. The once-reliable engines of measurable marketing—search and social—are losing momentum. Generative AI is reshaping how consumers discover information, siphoning off clicks and eroding the predictability of SEM. Pew Research found that AI-generated summaries have already reduced search-result clicks by 50%. At the […]

BigScoots integrates Cloudflare’s advanced controls directly into its platform for Mediavine publishers, providing actionable data and technical support that align with publishers’ monetization needs.

Don’t ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ways to stand out.

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

AI in marketing has moved beyond the theoretical to real-world applications that deliver on business outcomes. Those companies that have successfully exited the AI pilot phase share certain commonalities.

Online holiday sales increase 6.8% in US for 2025 season, reaching $257.8 billion, according to new Adobe Analytics data.