Search Results for: data

How The Times’ data strategy supports a view of the customer journey from end to end.

An explainer on first-party, second-party and third-party data.

How to Utilize Data to Advance Business Objectives

Wednesday June 1, 2022 FOX Sports named three-time NFL Pro Bowler Greg Olsen as this season’s lead NFL analyst, joining play-by-play announcer Kevin Burkhardt in the booth. Erin Andrews and Tom Rinaldi, along with rules expert Mike Pereira, round out the team as they prepare for the network’s top regular and postseason games – culminating […]

P&G’s strategy for reaching multicultural audiences–and how it’s boosting inventory industry-wide.

New consumer shopping patterns sparked by inflation and how brands can react to such concerns.

A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.

Friday May 27, 2022 Caterpillar locked in a multi-year sponsorship with Major League Soccer with an eye to “amplify the Caterpillar brand to a broader, more diverse audience in the United States and Canada and to engage with the League’s passionate fans more deeply.” As a part of the sponsorship, MLS will work with Caterpillar […]

  Thursday May 26, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Note: Cynopsis Esports will be dark next week and return on June 9. After testing the waters of esports via a deal with Scump, Oakley is now going deeper, locking in its first-ever sponsorship with an esports organization […]

Wednesday May 25, 2022 Pepsi is bowing out of sponsoring the NFL’s Super Bowl Halftime Show, but renewed sponsorship rights with the league, allowing the company to use NFL premium rights for its brands, including Frito Lay and Tostitos. As part of the deal, Pepsi gets pouring rights at top NFL events, including the NFL […]