Search Results for: data

The DOJ is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant used its dominance across the ad tech stack to suppress competition.

What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right. Data and tech company Fyllo, which was founded […]

By Barry Frey, President and CEO of the DPAA The 2025 Cannes Lions Festival of Creativity proved to be a defining moment for shaping the near and long-term future of Marketing, AI, and, pointedly, the fast-growing global digital out-of-home (DOOH) industry.  As organizations, brands, agencies, tech, press, media networks, creative professionals, and so many others […]

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company’s sales are from loyalty program members, up from just 20% one year before. Here’s how the brand made it happen.

Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products.

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this […]

Maybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.

Toothbrush brand Quip better tracks and remarkets to customers after implementing QR codes on its packaging. Like most direct-to-consumer brands, oral care brand Quip struggled to gain insights into shoppers who purchased its products at a retail store.  Quip launched in 2015 as a direct-to-consumer electric toothbrush brand, coupled with a subscription service for shoppers […]

The experiential marketing industry is constantly evolving, but the past five years have been transformative. Despite the new challenges that come with the new territory, agency leaders who joined the annual Agency Forum Panel at the 2025 Experiential Marketing Summit, held in April in Las Vegas, said they are embracing new opportunities—and new capabilities—to meet […]