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CM-This-Week 8/3/18

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 3, 2018 Kristin Bell + Kids = Catchy Campaign for Old Navy The campaign is not only a way for Old Navy to drive store traffic, but it also taps into its cause platform ONward!  More…   SPONSORED BY: 2018 Experience Design & Technology…

Chief Business Marketer (8/2/18)

|  by Tony Campana

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 2, 2018 Walmart Makes a B2B Ecommerce Play in India B2B might not be the first thing that comes to mind when one thinks of Walmart, but the mega retailer is making a major B2B play in India. More… SPONSORED BY: A Free…

Chief Business Marketer (7/26/18)

|  by Tony Campana

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 26, 2018 Social and Events Help Bullhorn Amplify Its Message A combination of live events, social media and SEO is helping recruitment software firm Bullhorn generate and nurture new leads. More… SPONSORED BY: A Free Online Conference: 5 Keys To Successful Influencer Marketing…

Chief Marketer Tech Talk 7-31-18

|  by Tony Campana

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership July 31, 2018 Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.…

CM-This-Week 7/27/18

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 27, 2018 Stacy's Snacks and OK! Tap 'Bachelor Nation' for Sweepstakes The partnership swirls around the introduction of a new Stacy's cheesy snack and the huge passion fans have for the reality dating show. More…   SPONSORED BY: 2018 Experience Design &…





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