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Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.

There are many ways businesses can use inserts to add balance and reach to their online marketing programs

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

If you’re not promoting your offers on Facebook – or your brand in a general sense – you’re really missing out. Facebook continues to have the world’s largest user database, and with Facebook apps as a must-have on just about every smart phone model, you could be accessing new customers constantly.

A Federal Trade Commission (“FTC”) report recently submitted to Congress on the use of the Do Not Call Registry (the “Registry”) by businesses and consumers highlights the dangers in misuse of telemarketing leads. According to the FTC, “marketers claiming a business relationship have improperly…

New Citi App Lets Loyalty Members Pool Points Through Social Networks

Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper.

Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.

Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use