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Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.

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A consistent brand presence across channels

When it comes to the Hispanic consumer, there’s what brand marketers know about this demographic and what retailers know. Here’s how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.

A new report finds that coupon distribution, savings values and redemption have dropped for the first time in 5 years.

According to comScore’s white paper titled “Changing How the World Sees Digital Advertising,” nearly a third of digital ads are not “in-view” and, thus, wasted. The study was a vCE (validated Campaign Essentials) Charter Study. vCE is a comScore solution that validates whether or not impressions delivered…

Marketing through mobile can be very effective, but small, independent mom-and-pop operators don’t always have the budget–or the know-how–to design and implement campaigns on their own.

“Mobile Future in Focus: Trends that will Shape the Mobile Industry in 2012 and Beyond” is the title of a recent comScore presentation recapping a variety of data regarding the mobile landscape. Among the findings is that about 48 percent of U.S. mobile users have used a mobile app or browser.

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Chief Marketer recently spoke with Kevin Culbert, senior analyst at marketing research firm Ibisworld Inc. to get his take on the changing role of direct mail in the fact of rising postal costs and an ever evolving communications landscape.

CM:Overall, how did direct mail fare during the economic downturn?