Search Results for: coupons

This week, Emails We Love takes a skip across the pond, to see what several fashionable U.K. retailers with U.S. presences are offering in their email range.

According to the National Retail Federation (NRF), $12.7 billion will be spent on Father’s Day this year, with nearly 1 in 3 shoppers saying they’ll shop online this year.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

Sure, you want to build your email file. But once you get folks to sign-up, what do you do? Do you deluge them with messages twice a day until they get fed up and unsubscribe, or do you ignore them completely?

Crocs, Inc. has formalized its blogger program by calling upon five influential and well-followed new bloggers to get word out about its comfortable Crocs footwear.

According to the “2012 Social and Mobile Commerce Study,” a joint project from Shop.org, comScore and The Partnering Group, U.S. consumers using Pinterest follow more retail companies than they do on Facebook or Twitter.

The Adobe 2012 Digital Marketing Optimization Survey shows that “there are still significant untapped investment opportunities to improve conversion through data-driven optimization.” The survey of more than 1,700 digital marketers focused on five conversion opportunities for digital marketers:

Thenation’s populace is getting progressively older, with new healthcare needs; and you’re facing new competition

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.

True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.