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UPS, Atlanta, is launching a credit card for small business customers today. The UPS Capital Visa Business Card, issued by Bank One, rewards shippers

Philip Morris Cos., New York City, will offer buydowns to more retailers this month to compete with low-price competitors. The tobacco company last week

As I write this, I suspect I’m in the same state as many of you: swamped while getting ready for the Direct Marketing Association’s annual hootenanny

Coupons Inc., a vendor of consumer-printed coupon services, has entered the list business by acquiring JTA Media. JTA, which offers management and maintenance

Anheuser-Busch and Microsoft Corp. last week kicked off an on-premise campaign that brings Xbox games to bars and clubs. The 100-market effort stages

Watch TV next year and you’ll see an important trend continue. Fewer, bigger integrated promotions mean increasing numbers of TV, radio, print, online,

Burger King had such a good time doing a Halloween promo with Twentieth Century Fox Television’s The Simpsons last year, the Miami-based QSR this year

Unlike Superman or Wonder Woman, Batman doesn’t have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps

A magazine devoted to helping readers get by on less is using the same strategy to launch itself. Daunted by the recent postal rate hike, Budget Living

A co-op mail program seeking to reach Hispanics will be rolled out this month to 1.3 million households. The mail package, Carmen’s Cupones y Consejos,