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It may only be July, but retailers are now planning mobile marketing programs aimed at holiday shoppers. Here’s seven tips.

Stride Rite’s first loyalty program skyrocketed to 1 million members in just six months. How’d they do it? VP Kiran Smith shares the details.

Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.

Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

Late last week, GigaOM reported that Faisal Masud, the vice president of Groupon Goods, would be leaving the daily-deals company to take a position at Staples. Masud’s departure comes about a year after he left eBay to lead Groupon’s e-commerce arm, which has seen success since its inception in 2011. The news was shared just […]

A common mistake many companies still make is to reapply their traditional online strategy to mobile.

Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. Clearly brands understand the value of […]