Search Results for: content marketing

Hello readers!   With the year wrapping up, we’d love to take stock on how Multichannel Marketer was able to meet your needs with a short survey.   Just one year ago, Multichannel Marketer was still an idea. Over the past few quarters, our parent company Access Intelligence honed in on our coverage area and […]

CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. To hype season two of the series, CBS invited a group of influencers, as well as press and a few lucky fans, to “live like Colter […]

Live sports events have emerged as a critical addition to capture more viewers, serving as a potent catalyst for improving CTV revenue. However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. (Punchline: the answer is both.)

Thanksgiving week festivities began with a new class action lawsuit from a Warner Bros. Discovery shareholder against the company.

  Tuesday November 26, 2024 Good morning! It’s Tuesday, November 26, and this is your monthly Cynopsis sports newsletter.    NBA, WARNER BROS. DISCOVERY SHAKE HANDS The legal dispute between the NBA and Warner Bros. Discovery has been resolved. WBD and TNT Sports previously argued that they reserved the right to match any agreement the […]

With so many streaming apps and platforms available on the market, TVs need operating systems. And just like with early PCs, game consoles, mobile phones and streaming services, that means a battle for dominance is imminent.

Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf of an organization and position their business more competitively. But too often they are turned to as storytellers rather than drivers of corporate strategy and revenue. That needs to change, writes our columnists.

SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a brand’s market presence, helping marketers understand how well their efforts are resonating compared to competitors. A closer look at this often overlooked and misunderstood metric is warranted.

This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA. 

Imagine a world where traditional search traffic is no longer your main tool. As search engine algorithms evolve and user behaviors shift, it’s not a distant possibility, it’s precisely the reality we face. The new focus for users is concise immediate answers over exploratory browsing (which can be time-consuming). Welcome to the era of search decline, where adaptation is no longer optional but a key to survival.