Search Results for: content marketing

By amplifying real stories and voices, promoting diverse representation and steering clear of ableist tropes and stereotypes, organizations can foster a more inclusive and accessible society.

  Tuesday July 30, 2024 Good morning! It’s Tuesday, July 30, and this is your monthly Cynopsis sports newsletter. THE GAMES HAVE BEGUN Three days in, advertisements during the Paris Olympics on NBCUniversal are providing higher attention (+18%), greater message recall (+33%) and an increased likelihood to search (+67%) on linear than competitive broadcast/cable television, […]

The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.

Communications company Publicis Groupe recently announced it plans to acquire Influential, an influencer marketing company. Influential uses AI to match bands with an influencer’s audience. The vendor has 300 brand clients, including Ulta, Amazon, DoorDash and McDonald’s, and has 3.5 million influencers in its network. Influential has access to and data on 90% of global […]

Pam Perino, digital content operations and development manager at Ghirardelli Chocolate Company, shares how using an artificial intelligence software to help select, order and modify images increases the global chocolate brand’s conversion rate.  Pam Perino has an endless number of product detail pages to manage, said the digital content operations and development manager at Ghirardelli […]

The Women’s National Basketball Association (WNBA) has experienced a meteoric rise in popularity this year, in part due to rookie phenoms like Caitlin Clark and Angel Reese, whose talent and stories have captivated hoops fans and the media alike. And with excitement at an all-time high surrounding the AT&T WNBA All-Star Game and festivities, July […]

I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think of them, The Brothers Vanderhook – to get an update on their business. During Q1 this year, Viant reported that streaming audio and CTV combined represented more than half of the total ad spend on […]

This week’s PR Roundup looks at the strategy surrounding President Joe Biden’s primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On Highly Anticipated Speech What happened: President Biden took to the Oval Office, surrounded by family, on July 24 to deliver […]

Picture this: You get invited to an intimate dinner at an upscale L.A. restaurant with a speakeasy vibe, and when you’re shown to your seat, the table’s surface is all digital and serving up content for the evening. That’s one of the experiences 50 attendees took part in at Mercedes-Benz Presents The Table, hosted at […]

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the […]