Search Results for: content marketing

How AI-powered search engine recommendations will make earned PR placements more impactful than ever.

The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM) when advertisers needed it most is disappointing and dangerous.  But it presents an opportunity to rethink our industry’s broken approach to brand safety. Musk’s decision to sue the WFA and advertisers is grounded in hypocrisy […]

Digital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.

“Spicy books” are all over TikTok right now, and Walmart jumped on the trend by launching a “Spicy Summer” campaign to show consumers and BookTok followers that the brand is a go-to destination for the summer’s hottest books.

Worldwide, finding a consensus on nearly anything is just about impossible. Yet, when thinking about the way people interact with brands online, there are two glaring truths: consumers demand personalization and privacy in nearly equal measure. Data clean rooms can be a conduit for advertisers to continue offering highly personalized experiences while also respecting consumer privacy.

Disney and Netflix report streaming profitability, while WBD continues to suffer revenue losses. What Disney and WBD have in common, however, is a desire to copy Netflix.

With Paramount moving toward its proposed merger with Skydance, management used its 2Q24 earnings call to announce a 15% reduction in workforce to help it achieve $500 million in annual run rate cost savings headed into 2025.

That thud you just heard? The latest Adalytics report dropped on Wednesday. The spotlight this time is on media sellers with masses of user-generated content (UGC), including movie and video review forums with unmoderated comment and discussion sections. Examples include Fandom, Tumblr, Metacritic, Dailymotion, Genius, Urban Dictionary (which you might expect) and even the Merriam-Webster […]

Mouseketeers celebrated as Disney revealed positive profitability on its combined streaming businesses in 3Q24.

A look at the email marketing tactics of presidential candidate Kamala Harris—and why they are scoring with her audience.