Search Results for: content marketing

DM firms demand more from new hires How has the collapse of the dot-com world affected hiring practices? Direct marketing employers–instead of employees–have the upper hand.

Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

Ask Noble & Associates executives how the agency managed to more than double net revenues to $8.1 million last year, and they answer, In this shop’s case,

The Federal Trade Commission has come down hard on music marketers for continuing to target kids with violent and sexually explicit fare. At the same

BBC Productions, Inc., Decatur, GA, chosen as agency of record for Kennesaw, GA-based AremisSoft Corp.’s hospitality division. Also, Competitive Logic,

While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser.  New York City-based DC Comics

While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser. New York City-based DC Comics

Atlanta-based Coca-Cola Co. is reviving last summer’s successful pop-top promotion, this time bringing Diet Coke and Sprite on board with the flagship

New Page 5 Atlanta-based Coca-Cola Co. is reviving last summer’s successful pop-top promotion, this time bringing Diet Coke and Sprite on board with the

Middleware Sector Leads Recent iTV M&A Activity