Search Results for: content marketing

Face it, you’re treading on thin ice. Take a real hard look within your organization and ask yourself: Am I really prepared for the challenges I’ll be

Remember when the Internet promised not only to change the way consumers shopped, but the way they paid for purchases as well? Move over, Confederate

It’s an interesting time to work in entertainment marketing. The proliferation of cable TV and the Internet has provided more tie-in opportunities, but

Promo’s semi-annual list of tie-in opportunities shows what’s on tap in Tinseltown.

Editor’s note: The FBI’s investigation into the game scandal at McDonald’s and the media debate that followed have heightened awareness about the potential

After 25 years of offering analysis of developments in the direct marketing business, the Non Store Marketing Report has closed down. The last edition

Eight federal agencies plan a hearing on the new financial privacy rules implemented over the past year. Under the Financial Services Modernization Act

Marketers readjusted their calendars and reviewed campaign launches last week as business resumed following the Sept. 11 terrorist attacks. Activities

Content Management Solution for Multi-Channel Marketers: A software solution featuring workflow automation and digital asset management. PromoPlanner:

Andover, MA-based Engage Inc., is closing its online network advertising business to focus on it multi-channel software divisions.