RHC Media, the company that publishes Red Herring magazine, has found a way to get more out of its advertisers while building its brand.
In a program to launch this month, the technology business monthly is offering its top 20 to 25 advertisers an e-newsletter service with Red Herring content they can send to their clients.
The premium service is a reward for Red Herring advertisers who advertise in more than one platform, in the magazine as well as the Web site (www.redherring.com) or as a co-sponsor of conferences.
The service will also be used to entice prospects.
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