Search Results for: content marketing
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VISA USA Launches Round Three of Summer Sweeps
Visa USA plans to launch its third summer sweepstakes to increase check card volume. The Pick Up Your Pen Sweepstakes will be implemented by Visa member
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The Evolution of Cydoor Desktop Media
Building a successful company is no small accomplishment
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Agencies
Acquisition E-mail Delivers Sales
At press time, Bob Alcorn, COO of high-tech firm nFrame, was putting the finishing touches on his company’s second e-mail newsletter. He whistled as he
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Digital
Live From Search Engine Strategies 2004: Make Your Landing Page Sell
A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site’s search results dramatically. Hawaii vacations,
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Loyalty’s Royalty
FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it’s Christmas. The quarterly
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V.I.P Treatment
CENDANT Generous Host Currying the loyalty of leisure travelers, Cendant Corp. launched TripRewards in December. More than 6,000 hotels participate in
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Play Time Gets Tougher
The toy business can be a tough game, and toy companies can’t always play by traditional rules if they are going to stand out from their competition.
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Let There Be Lite
By New Year’s Day 2006, consumers will be able to pick up a box of chocolate donuts in the grocery store and scan the nutrition label for the amount of
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BACK-END AND BELOW-THE-LINE SERVICES
MINI TEES Talk about shrinking something down to size! Creative Compression Packaging, Nipomo, CA, designs and builds T-shirt compression equipment and
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Agencies
DIRECT listline
NEW LISTS TV Guide Crosswords The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts.