Visa USA plans to launch its third summer sweepstakes to increase check card volume.
The Pick Up Your Pen Sweepstakes will be implemented by Visa member financial institutions, who reported incremental cardholder spending per account ranging from $7 to $44 as a result of last year’s promotion.
The promotion will be advertised in statement inserts, direct mail, in-branch signage, Web content and marketing copy for newsletters and ATMs.
Cardholders get the chance to win back their purchase amount by using their Visa check card and signing for their purchases. They will automatically be entered to win when using their cards between July 1 and August 31.
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