Search Results for: content marketing

Best Buy Co. cut a deal with Napster parent Roxio to market Napster’s digital music service in exchange for up to $10 million in Roxio stock. Under the multi-year deal, Minneapolis-based Best Buy will promote Napster with in-store displays and demo …

Firstline Security Inc., a nationwide provider of home security systems has selected the UCN’s inContact system to support its centralized customer care

The San Jose, CA-based Silicon Valley American Marketing Association (SVAMA) has launched a customer relationship management (CRM) service with CommerSel

Yahoo! Finance and HP are teaming up at the U.S. Open in Southampton this weekend to offer golfers a chance of winning a new Hummer H2 by scoring a hole in one. The two companies will take over The Southampton Driving Range on Saturday and Sunday and …

JOHN DEERE WORLDWIDE: Cary, NC, tapped Malone Advertising, Akron, OH, to handle media planning and buying for the dealer network of Deere’s Consumer and Commercial Equipment division. Malone will create an ad plan that can be customized for Deere …

Paramount Home Entertainment has gained worldwide distribution rights to Hasbro’s wide range of direct-to-video titles based on Hasbro’s portfolio of entertainment brands. Hasbro will develop and produce content and Paramount will market and distribute …

As the 50th anniversary of Elvis Presley’s first hit recording nears, TV Guide plans to commemorate the event with a special four-cover edition. In addition to four photos from the Elvis archives, each reflecting a phase in the King’s career, the covers …

Santa Clara, Calif.-based Roxio Inc., a digital media software company, has renewed its yearly contract with Kefta Inc., a provider of real-time customer

Omaha, Neb-based infoUSA Inc. has completed its acquisition of OneSource Information Services Inc. OneSource, Concord, MA, is now a wholly-owned subsidiary

STARZ: has named Minneapolis-based Fallon Worldwide as its new media agency of record. This assignment will take effect immediately and includes strategic media planning and buying in connection with Starz’ 13 digital movie channels in addition to Starz …