The San Jose, CA-based Silicon Valley American Marketing Association (SVAMA) has launched a customer relationship management (CRM) service with CommerSel Studios, which manages customer relationships online.
CommerSel, Pittsburgh, provides the organization with a content management tool for its Web site, http://www.svama.org, e-mail direct marketing infrastructures and templates, and database management functions. In addition, CommerSel offers SVAMA training and ongoing technical support, Web site hosting and Web site usage statistics. In the future, the SVAMA CRM service will expand to include electronic commerce and market research capabilities.
Through a sponsorship opportunity SVAMA provides companies with exposure to close to 3,000 local marketers each month. Sponsorship opportunities range from detailed and inclusive sponsorship packages to individual tabletop exhibits for its 30 or so events per year, list rentals and other forms of advertising.
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