Search Results for: content marketing

Google Inc. has agreed to acquire Urchin Software Corporation, a San Diego-based Web analytics company.

Penton Media Inc. has appointed MeritDirect to manage its technology
group files effective April 1. The technology group includes business
technology and enterprise information technology publications.

American Express Targets Small Biz Market A recent American Express campaign encouraging small businesses to join its discount program consists of a plastic box resembling a CD mailer. For no cost, businesses can join Open: The Small Business Network …

Elvis Costello once sang, “Radio is our sound salvation.” Now it turns out his ironic tone may have hit just the right note: The question today is, Who will save radio?

How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, “Why can’t my company get coverage like that?” The answer is often simple: The company used some form of public relations.

There’s nothing sweeter than the sound of good music. That’s what Cadbury Adams USA LLC, the manufacturer and distributor of Swedish Fish, Sour Patch and Chiclets, is banking on under a new sweepstakes that offers a chance to win tickets to a private …

Were I to have access to more time, energy, and/or a statistician, I could point out the instances in my articles dedicated to the incentive promotion space. Without those, I can only speculate, but I feel confident in suggesting that they are numerous. I

Arguably the biggest purchase impacting our space last year occurred in June when AOL announced its intent to purchase Advertising.com for north of $400 million. Two months prior, in March, another substantial acquisition took place. This one saw Ask Jeev

Media keeps migrating to smaller and smaller screens as marketers step up their Internet and mobile-phone promotions.

Sixty-one percent of marketers have earmarked up to 10% of their 2005 marketing budgets for interactive programs (including Internet and text messaging), per PROMO’s January survey of marketing execs. Most marketers (55%) spent less than 5% of their 2004 marketing budgets on interactive efforts.

During Meeting Professionals International’s ROI Summit last July, Tracey Smith, manager, events programming, at Thomson RIA, a Dallas-based software company, had to duck out of a session to take part in a conference call with her vice presidents of sales, marketing, customer operations, and product development. They wanted to talk about an upcoming user conference that she was planning, and about how to measure the return on investment for their attendees.