Search Results for: content marketing

The Independent Film Channel has launched a new department to give marketers an alternative to traditional TV advertising that incorporate brands into its commercial-free network. The network’s new Integrated Partnerships department will work with …

What does Matt Malloy have to do to get you out of that car today? According to the vice president of marketing for Zipcar, an up-and-coming car-sharing service, all it really takes is good word of mouth, a highly automated online system, and an e-mail newsletter full of engaging content.

Sprint has signed on as the first wireless telecommunications sponsor of the National Football League. The deal begins with the 2005 season. Sprint will also be the presenting sponsor of the Sept. 8 NFL Opening Kickoff event in Boston and the wireless …

Showtime Networks and MSN Video have teamed up to launch a Webisode of Barbershop: The Series to boost viewership of the Showtime version of the show. Through a partnership with Showtime, MSN Video is making the first episode of the half-hour …

Affiliate Motivation! While working on the philosophy that you need to create an attractive Program that Affiliates will want to join, put yourself in your Affiliate’s shoes and think about what an Affiliate will want from your Program.

Internal search engine marketing teams and SEO (Search Engine Optimization) Firms using PPC (Pay per click marketing) may be adversely hurting affiliating marketing. The uphill battle for affiliates and their managers is consistently growing as search…

Arbitrage is a word that gets bandied about freely these days; it’s an activity that has transcended the financial world where it began to become the de-facto means for making money online. At its core, the activity describes the absorption of…

MSN recently introduced MSN adCenter, what they call “the next generation online advertising platform from Microsoft…” The first product offering from adCenter is the MSN Paid Search solution, encroaching further on Yahoo! and Google’s PPC cash cow.

In print, DIRECT connects you with influential direct marketers via an array of targeted products and services: DIRECT magazine provides complete coverage of the robust and growing field of direct marketing, which marketers rely on more than ever to grow …

Mobile search is a service looking for a constituency today, but it will find that audience, and soon. That was the message of the first session yesterday of the Search Engine Strategies Conference and Expo 2005 in San Jose, CA, where the audience heard what Yahoo!, Google and America Online have in store for their cell phones.