Search Results for: content marketing

  • Staging Success

    Visa set new ground in 2002 when it sponsored the Broadway show Movin’ Out, showcasing the brand on some of the world’s greatest stages. As part of the

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  • Five-Second Rule

    The best promotion of the year began with a tiny TV commercial. Cadillac was launching three models in its high-performance V-Series. The General Motors

  • Profoundly Good

    CAR MAKERS REVVED sales online, on-air, On-Star (with GM’s Hot Button) and out in the wild blue yonder (with Jeep’s geo-caching). CNN served shakes to

  • Revving the World

    For the first time in The Globes’ six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in

  • Traveling Light

    WORLD TRAVELERS will go a long way for a good resort. But when it comes to marketing themselves effectively online through either ads or customer relations,

  • Contention Over Cookies

    BROWSER COOKIES MAY HAVE outlived their usefulness as Web metrics tools. And their high deletion rates should lead Internet engineers to create new technologies

  • Getting There

    INDUSTRY EXPERTS estimate that more than 20% of all opt-in commercial e-mail is erroneously blocked by spam and content filters. But there are many things

  • People in the News

    Seth Werner named partner at Eric Mower and Associates (EMA), Syracuse, NY. His partnership adds to his existing responsibility as executive creative director and in his expanded role as partner, he will continue to oversee the creative materials …

  • News Briefs

    AMERICAN GREETINGS CORP.: is offering ringtones of the Slinky jingle (“A spring, a spring, a wonderful thing, everyone knows it’s Slinky”), video clips from old commercials, screensavers and more through a deal with toymaker Poof-Slinky, Plymouth, MI. …

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  • India: A Laboratory For Mobile Marketing

    With one of the fastest growing mobile telephone markets and an installed base of the most current infrastructure technology, India is in a powerful position to develop innovative mobile marketing strategies and practices. Currently other…