Search Results for: content marketing

Throughout this year, Audible has set out to prove that its experience isn’t limited to the ear. The brand has embarked on a tour of tentpole festivals in the U.S., popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets […]

In a sign of the times, Warner Bros. Discovery is separating its linear networks from its growing streaming business.

PRNEWS’ annual list of the most innovative PR, marketing and communications firms in the business.

In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of company culture, employee engagement, and business success.

The old saying “may you live in interesting times” has never felt more true.  Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […]

Multichannel Marketer with eight other Access Intelligence publications in the Chief Marketer Network will provide real-time coverage as an official media partner for CES 2025.  The Chief Marketer Network, a collection of nine leading information brands serving 1.6 million marketing professionals, including Multichannel Marketer, has signed on as an official media partner for CES 2025. […]

Our country may be polarized, but there’s one thing we can all agree on: 2024 was a tumultuous year. That turbulence is reflected in the books that hit the market, and are now on the nightstands of Admonsters’ writers. Whether examining memes as political weapons or algorithms reshaping culture, these titles strip away tech’s glossy veneer to reveal uncomfortable truths about power, privacy, and human agency in our connected world.

The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.

Music video network Vevo has evolved a lot in six years. After shutting down its consumer-facing website and mobile app in 2018, it embraced CTV with its own free ad-supported channels for different music genres, including pop and country. Rob Christensen joined Vevo in 2019 as EVP of global sales and to oversee its FAST […]

This week’s PR Roundup looks at UnitedHealthcare’s tragic company crisis, UNESCO’s new report on content creators and misinformation and social media surpassing TV for purchaser influence.