Search Results for: content marketing

A study titled “Secure the Trust of Your Brand: Assessing the Security Mindset of Consumers” was conducted by the Chief Marketing Officer (CMO) Council and Opinion Research. The results were released on Monday, and reveal…

Sears is giving its Craftsman brand a 360-degree spin from racetrack to store, with a mobile-marketing tour, gift card giveaways and a multi-track loyalty club.

Umbria Inc. has launched Umbria Accent, a new analytics service to mine consumer data and generate reports from Internet blogs, message boards, chat rooms and other online public forums.

Grey Healthcare Group, a wholly-owned subsidiary of global ad conglomerate WPP, has agreed to acquire Boston-based Catalyst On-line, a digital marketing firm specializing in search marketing.

I’m going to give direct response marketing a rest this week. Brand advertising has more than its shares of foibles, and in the spirit of balance I offer the following, which vivisects one such campaign. A slightly different version of the following piece first appeared in CM Plus (www.chiefmarketer.com/cm_plus), Direct executive editor Beth Negus Viveiros’s excellent newsletter which covers the lighter side of marketing. The spot itself is available on the YouTube video sharing site I wrote about last week (www.youtube.com). Type “Manthem” into the search box and… enjoy?

In a scant six months, Burger King’s television commercials have gone from the sublime to the ridiculous.

Call it a case of cosmic coincidence: A Jewish organization is about to launch a viral campaign that touts the value of forgiveness. This occurs just after actor Mel Gibson made an initial pass at apologizing to the Jewish community for anti-Semitic comments he uttered while being arrested for speeding and drunk driving.

Mentos maker Perfetti Van Melle USA this week launched a contest that capitalizes on a pop-culture fad that could shoot brand awareness sky-high. Someone, somewhere figured out that dropping a Mentos mint into a 2-liter bottle of pop makes the beverage …

Eight O’Clock Coffee Co. is energizing coffee drinkers and its brand with a new blog that invites customers to share their gripes and thoughts about life, work and coffee. The blog, called The Grind, follows the storyline of a working mother of two who …

Remember Lycos, the search offspring dot-com bubble poster child CMG Information Services, Inc? Well, Lycos is still around, quiet, but still around after changing hands a few times. Now Christopher Mohn, heir to the…

Two weeks ago, we looked at the impact that sites like MySpace have and will continue to have on those in the direct response / lead generation space. Historically, lead generation advertisers have found a way to succeed on…