Umbria Inc. has launched Umbria Accent, a new analytics service to mine consumer data and generate reports from Internet blogs, message boards, chat rooms and other online public forums.
This automated service will analyze online postings made to families, friends and even strangers to determine product likes and dislikes and other trends, said Jane Eden-Harris, CEO of Umbria.
Online data will be classified to make age, gender and customer-type inferences. The service has also been designed to identify and eliminate new sources of spam.
“This wealth of content has enormous potential to change the way businesses understand, relate and market to their customers,” Eden-Harris said in a statement.
Network
